works to achieve harmony with nature and in society through progressive and performative plantings based on natural and circular systems. MeMe provides consultancy about achieving added value with the grown and cultivated environment throughout all phases of designing green sustainable projects.

Morten Leicht Jeppsen
Urban Horticulturalist
Tel. 26 28 53 21

The term Metaculture ...

As soon as we start using nature, we can consider it culture. Cultivation is worshiped according to human needs and man-made rules and rituals. We have agriculture, silviculture, and horticulture. The specialized cultivation forms such as aquaculture, electroculture and fungiculture as well as the holistic cultivation approaches; Permaculture and biodynamics with different polycultures.
Metaculture covers the total amount of cultivation forms within the grown environment.
Metaculture is all the universal concepts that are present in all cultures while at the same time referring to a sort of culture about cultures. Putting Metaculture in a metropolitan context, we have a unique toolbox for creating inclusive and cyclic environments for any given urban context. This could be climate adaptive urban designs, social growing communities, urban farming and other green sustainable projects. Incorporating Metropolitan Metaculture into the design and transformation process, ensures performative and nature-based solutions, with a balance between biological, social, and aesthetic qualities. Metropolitan Metaculture works for a greener, better and more sustainable world, with plants as the focal point.

Sustainability through
innovative planting design

The philosophy of MeMe - Metropolitan Metaculture - is that humans can be just as beneficial and a factor in the ecosystems of the world as we are today destructive. If we want solid green transformation and real sustainability, all green initiatives must come into play. At the same time, we must have people included and engaged in the transformation - not least in the cities, where a diverse urban nature needs space and the cultivation of food must take place.
The great potential of the magical treasure trove of plants must be exploited far better than it is done today.
That is why all conceivable forms of cultivation and uses of plants must be incorporated in robust and cyclic systems when we develop our cities. Me-Me is exactly that.


Concept designScematic designDetailed designTender & BiddingConstruction & PlantingPlanting Establishment
& Management
Concept design


/ Concept design

The initial idea breaks. It is essential to incorporate the green parts here.
We collect and analyse information about the local geographic and climatic conditions. Withheld with information regarding the overall concept and programming, the planting design is put into context. Often when it comes to planting design, it is about finding the right planting typologies rather than selecting between desired results. We help you achieving your green goals based on a rock-solid knowledge.
Concept design

/ Scematic design

Design of the planted areas is adjusted to the outlines of function and form.
With the information provided by you,and through our field surveys we will create appropriate planting typologies.We look at the planting in relation to people's needs - and how to meet themwith products, plants and processes. We will also attach a rough cost estimateto all the green parts that meets both your aesthetic preferences and budget requirements.
Concept design

/ Detailed design

The blueprint of the project is made – also of the green parts.
All the details of the schematic design drawings are filled in so a contractor can implement the project. We provide planting specialist input to preparation of cad drawings, notes, and technical specifications necessary for bidding, construction, and permit application. Having a planting professional on your team during development design phase ensures that all aspects of planting, soil and irrigation is specified correctly in the construction documents. We will also update the cost estimate to any changes made to the initial design. This phase may require additional give and take as we work with you to finalize the details of the design.
Concept design

/ Tender and bidding

Having a planting professional on your side during tender and bidding phase gives you a great advantage to you.
The final design is ready. We can assist  you in developing a list of contractors qualified for the designed planting typologies for your bid list, and submitting bid packages to bidders. We can also review submitted bids, provide analysis, and help you compare the cost figures that you receive from your bidders. By reviewing the bids, we can see if the contractors you are considering for your construction are reading the blueprints correctly regarding the green parts and providing an accurate and fair bid.
Concept design

/ Construction & Planting

Breaking ground – implementation of the project and the planting sets in.
A contractor has been selected and construction starts. The plants and trees come from nurseries from where it can be of great advantage to do a personal selection to ensure quality, and thereby the final aesthetics in the project. We have an in-depth knowledge about plants, trees and nurseries. By helping to select the plants we can ensure the desired aesthetics and performance in the project. When it comes to planting, timing is essential and we can administer the planting process to assure conformance with design intent, by visiting the site during construction and planting, and address any field conditions regarding soil, plants and irrigation as they arise.
Concept design

/ Planting Establishment
& Management

When it is planted it starts to behave ...
Depending on the planting design, the plants require  2-3 years to establish . The establishment period is often more work intense than the actual maintenance hereafter. If the planting is done correctly the maintenance can be kept at a minimum. An architect would leave the project after completion, but in terms of planting it all starts now!
The establishing phase could be divided into two phases. Here we refer to it as one, meaning the period after construction and planting completion.


Permaculture Research Institute Jordan
Permaculture Certification | 2018

University of Copenhagen
Landscape Architect, Cand. Hort. Arch. | 2012

Beder School of Gardening
Nursery Gardener | 2002
Planting specialist | 2011-20

University of Copenhagen
Student advisor | 2009-10

Mutopia Architects
Landscape architect | 2008

Den Unge Gartner
Landscape contractor | 2004-06

Bønsdorff Fruit Tree Nursery
Nursery gardener | 2000-02

Hørsholm Conifer Nursery
Nursery gardener | 1999-00

Birkholm Tree Nursery
Nursery gardener | 1997-99

Climate adaption
Urban Farming
Planting design
Planting & construction
Nature based systems
Mediation of plant use



Salg & Service
Anlæg af haver
1980 –


født og opvokset i grønne omgivelser


✓ Skovtur
✓ Plukkede blomster
✓ Træner sanser (Blomster, piger, farver, dufte)

1997 –



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2004 –



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2006 –

Københavns Universitet


Cand. i 2011
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2011 –





Metropolitan Metaculture


Grundlæggelse af Me-Me.


Morten Leicht Jeppsen
Urban Horticulturalist
Tel. 26 28 53 21
Send an mail